Sanem’s career started in Colgate Palmolive in 1993. She established her first company Tribeca Communications in 1997. In 1999, she founded Tribal Sales & Marketing Support Services; in 2002, founded her database marketing company, directComm. She lastly founded Limonsocial in 2011. In 2015, WPP announced that GroupM, the leading global media investment group acquired majority stake in directComm. Recently, she became partner and CEO of Wunderman İstanbul. A serial entrepreneur; she was one of the Top Ten Women Enterpreneurs of Turkey in 2010; her numerous work and projects have been awarded many times. Since May 2015 she is the President of KAGIDER; also a member of W20 Steering Committee.