Christy Roman - Dünya Otomotiv Konferansı

Christy Roman

By 5 Ocak 2018 No Comments

An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy
Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim
to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer
initiative at AutoTrader.com, which turned them into a classified advertising powerhouse – and now
generates hundreds of millions of dollars.  She is also the founder of Women in Automotive, which
provides events and training designed to empower women in the industry and help dealers hire and
retain women as employees.  Past roles include ad agency owner and business development; sales and
management for newspaper and cable advertising; piloting the one-time AOL Time-Warner multi-media
cross-selling initiative; Regional Sales Manager for Who’s Calling, and consulting for television stations to
help them develop online revenue streams. She sold the automotive division of Now Marketplace, Inc.
in 2014 to form a new company with JKR Advertising called Now Digital, Inc. The digital agency
continues to be a one-stop shop for dealers and local businesses wanting to maximize the Internet as an
effective form of advertising.